What Went Wrong With the Westboro Baptist Bunch?

They come across shrill, ugly, convoluted, and ignorant. They choose the wrong message, the wrong method, and the wrong venues. Perfect caricatures of fundamentalist Christianity (for the liberal crowd)! Kevin Swanson contrasts their approach with the biblical record and finds them 'wanting.' This leads to a larger important question. How do you know a cult? How do you know you have a healthy church on your hands?