01-Introduction

If we make the Bible our authority, then we can have no doubt that the church has no business trying to attract unbelievers into its life in order to evangelise them. If, however, we go by the traditions and institutionalism of Christendom,1 we shall come to the opposite conclusion. Of course, these alternatives have faced succeeding generations of believers this past 1800 years – ever since the invention of Christendom. But, alas, as I judge the present scene, more and more churches are capitulating to the unscriptural system, even to the extent of developing sophisticated schemes which reach a high pitch of professionalism in the marketing of the gospel. And I deplore it.